Privacy Policy

Last updated: 6th July 2026

Tyre Expert Ltd (“we”, “us” or “our”) is committed to protecting and respecting your privacy. This policy explains what personal data we collect, how we use it, and the rights you have over it. It applies to our website tyre-expertltd.co.uk and to any enquiries you make with us by phone, WhatsApp, email or our online forms.

Please read it carefully to understand how we handle your personal data.

Who we are

For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), the data controller is Tyre Expert Ltd, a company registered in England and Wales under company number 15149160, with its registered office at 4 Upton Road, Newport, Gwent, NP20 3EG, United Kingdom.

If you have any questions about this policy or your data, contact us at info@tyre-expertltd.co.uk.

The personal data we collect

Information you give us. When you contact us for a quote, book a callout or get in touch through our website, by phone, by WhatsApp or by email, we may collect:

• your name and contact details (phone number, email address);
• your location or vehicle details relevant to the job (for example your postcode, where your vehicle is, and your tyre size or registration);
• the content of your message or enquiry.

Information we collect automatically. When you use our website, we may collect:

• your IP address, device type, browser type and version, and operating system;
• information about how you use our site, such as the pages you view, the links you click, and the date and time of your visit.

We collect this automatic information using cookies and similar technologies (see the Cookies section below).

We do not knowingly collect payment card details through our website; payment for callouts is taken in person at the time of the job.

How we use your data, and our lawful basis

We use your personal data only where the law allows us to. The main bases we rely on are:

• To provide our services (contract). To respond to your enquiry, give you a quote, arrange and carry out a callout, and contact you about the job.
• For our legitimate interests. To run and improve our business and website, keep our site secure, understand how it is used, and keep records of enquiries and jobs. We only rely on this where your interests and rights do not override ours.
• With your consent. For non-essential cookies (such as analytics and advertising), and for any marketing messages you have agreed to receive. You can withdraw consent at any time.
• To meet legal obligations. Where we are required to keep records or respond to lawful requests.

We do not sell your personal data, and we do not share it with third parties for their own marketing.

Cookies

Our website uses cookies and similar technologies. Some are essential for the site to work. Others are optional and are only used where you have given consent, including:

• Analytics cookies (Google Analytics), which help us understand how visitors use the site so we can improve it;
• Advertising cookies (Google Ads), which help us measure and improve our advertising.

You can accept or reject non-essential cookies through the cookie settings on our website, and you can change your choice at any time. You can also control cookies through your browser settings.

Who we share your data with

We share personal data only where necessary, and only with:

• Service providers who help us run our business and website, such as our website host, our analytics and advertising providers (Google), and the communication tools we use to respond to you. These providers act on our instructions and are not permitted to use your data for their own purposes.
• Professional advisers, authorities or regulators, where we are legally required to disclose information, or to establish, exercise or defend our legal rights.
• A buyer or successor, if we sell or transfer our business or assets, in which case customer data may be transferred as part of that business.

Where your data is stored and international transfers

Some of our service providers (for example Google) may process data on servers outside the United Kingdom. Where personal data is transferred outside the UK, we take steps to ensure it is protected by an appropriate safeguard, such as a UK adequacy decision or standard contractual clauses.

We take reasonable technical and organisational measures to keep your data secure. However, no transmission of information over the internet can be guaranteed to be completely secure, and any transmission is at your own risk.

How long we keep your data

We keep your personal data only for as long as we need it for the purposes set out in this policy, including to meet any legal, accounting or record-keeping requirements. [Set your retention periods here, for example: enquiry and job records kept for X years, then securely deleted.] When we no longer need your data, we securely delete or anonymise it.

Your rights

Under UK data protection law, you have the right to:

• be informed about how we use your data (this policy);
• access the personal data we hold about you (a “subject access request”), free of charge;
• request that we correct inaccurate or incomplete data;
• request that we erase your data in certain circumstances;
• restrict or object to our processing in certain circumstances, including objecting to direct marketing at any time;
• request the portability of data you have provided to us;
• withdraw consent at any time where we rely on consent.

To exercise any of these rights, contact us at info@tyre-expertltd.co.uk. We will respond within the timeframes required by law.

Complaints

If you have a concern about how we handle your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at ico.org.uk or on 0303 123 1113.

Third-party links

Our website may contain links to other websites. This policy does not apply to those sites, and we are not responsible for their privacy practices. Please check the privacy policy of any website before submitting personal data to it.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date, and where appropriate we will notify you.

Contact us

Questions, comments or requests about this policy, or your personal data, are welcome and should be sent to info@tyre-expertltd.co.uk.